Seven Tips For A Killer Facebook Landing Page

The best Facebook landing page is one that grips people from the first glance, and then further persuades them to enquire about your services. How does one make the best possible Facebook landing page? This guide will help you to construct the best Facebook landing page instantly.

The landing page should be a representation of your business.
The tone of your landing page should follow any previous tones used for advertising. It is important to remain consistent, as this will allow a person to become entirely familiar with your business. It should also be corresponding to any previous advertisements. If it was a special offer that brought them to your page, then it is important to keep consistent with your incentives.

Make a custom landing page.
The default setting for any landing page is the wall. This can be risky, as spammers can easily destroy your business and reputation. Spammers will send the wrong idea to your clients, and this can often happen with an open wall. However, there are some companies which may moderate the wall for you. The best is having a dedicated landing page, often setup by companies for you.

Offers and Promotions
Offers and promotions are a great way to attract clientele to your landing page. Offers will provide an incentive for people to check out your page, and then they instantly exposed to all of your products.

A recent survey showed that 70% of consumers will follow Facebook pages that include a special offer. With such a high percentage, it is worthwhile to add an incentive to your Facebook landing page. Discounts work especially well, as they will often lead to repeat customers.

Use pictures and images.
Pictures are an essential component to any successful Facebook landing page. Pictures are perfect for showcasing your product, and customers will be able to remember them quite easily.Pictures do not have to pertain only to your products, as any type of graphic can liven up your landing page.

Most successful landing pages have pictures along with the information. Images help the audience to connect with your business, and will make your page much more memorable.

Make sure that your page is always current.
If your page is not updated, it will make customers believe that you run an unreliable business. It is crucial to keep all offers and promotions current, as this shows your company is thriving.

If your wall has not been updated in months, people will then take their business to a more active page.

Make Your Content Interesting
It is important to give a reason for customers to stay on your landing page. An uninteresting page will not be viewed for too long, so you must prove that your page is worth viewing.

The more content you have your page, the more your page will appear in news feeds. Your fans will spread your business for you, as your page will appear in all related content. It is important to regularly add popular videos or content, as this will help your page stay relevant on the newsfeed.

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WIN YOUR NEXT COMMERCIAL LEASE NEGOTIATIONS

As the commercial real estate market bottoms out, commercial tenants will find it harder to extract huge concessions as they negotiate commercial property leases. However, come in prepared, you can still negotiate favorable lease terms. Get a lower lease rate and perhaps your business can introduce that new product that will improve your bottom line.
Knowing that each combination of property, landlord, location and tenant requirements is unique, there are common things you can do to gain a negotiating advantage. Some terms will reduce your lease expense, others will you save headaches and frustrations. So what lease terms are negotiable? Never assume that some terms are off the table. In most instances this won’t be the case, but you will find some landlords are willing to negotiate terms that others won’t. Here are some great tips from Dee Sampson a twenty five year veteran Orange County Commercial Real Estate Broker that will help you become “lease-savvy”.

Know the market. “I can’t say enough how critical it is to do some research,“ starts out Ms. Sampson, “to negotiate a lower lease rate you need actual examples in your local market.” For example, if a property owner is asking for $12,500 a month rent on a 5,000 square foot Class A office property, that equals $2.50 per square foot of leased space per month. If you can show similar properties that leased for $2.30 per square feet, you would counter with $11,500 ($2.30 x 5,000) as a more appropriate market based rent. Assuming you were able to get that rent, you would save $12,000 in the first year! Assuming a rent escalation rate (more on that later) of 3%, your savings would be $12,360 in the second year and $12,730 in the third. You just saved over $37, 000! “Landlords . But for example, I was able to save a construction company in Orange County $13,200 by lowering their lease rate in the amount of $.11 per square foot on a 10,000 square foot warehouse” says Dee, “ but to get that done I needed market facts.”

Know the landlord. Another bit of research that can help you save money is to know something about your landlord. If you are dealing with a large corporate landlord it is often not to difficult to find out concessions they have made on other properties. Also, many large corporate property owners manage properties as multi-property portfolios and therefore sometimes they will offer discounts on one property to influence the overall performance of the entire portfolio. For example, you might be able to negotiate a lower lease rate when the corporate owner is eager to lease space so that their entire portfolio will have a higher occupancy rate.

Negotiate rent escalations. Landlords will insist on annual increases based on the percentage increase in the Consumer Price Index (CPI) or, based on a fix rate. Realizing that that the Federal Reserve recently reported the Fed Funds rate should stay between 0% – 1/4% through 2014, your preference should be to tie the rent escalations to the CPI. When negotiating a CPI linked rent escalation, put a limit on the amount of each year’s increase. Recently Ms. Sampson was able to negotiate a five year lease for a hair salon in Mission Viejo where the rent escalation did not kick in until year three.

Permitted use of the premises. The permitted use of property is not a financial term, but it can very important. You want this clause to be as flexible as possible. Over a three year lease your business might change. Favorable permitted lease terms will also give you more flexibility if you ever want to sublease (also a negotiating point) space to another business. “Conversely,“ adds Dee “for a Dentist in Newport Beach I was able to negotiate the terms so that another dentist could not lease space in the prime location retail plaza where he leased. A good lease can sometimes ward off the competition.” Before you sign a lease, you also have to research any local zoning restrictions that might apply.

More and more. There are, both for financial and operational reasons, many more terms of the lease, which can be negotiated to your benefit. Tenant improvements; Repairs and Replacements; Common Area Maintenance; Right of First Refusal; Option to Renew; all can be negotiated. “Ultimately, if a property owner is difficult, makes unreasonable requests, or will not make market based concessions, lease space elsewhere,” advises Dee. Her best advice: have a good commercial real estate broker and lawyer on your side of the negotiating table. The lawyer will usually charge a flat fee and the services are of an experienced commercial real estate broker do not cost the tenant anything. For a copy of a Complete Guide to Negotiating Office Space you can contact Dee Sampson at dee@mullercre.com.