Tag Archives: printing

Global Demand For Printing Inks Forecast To Grow

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A recent global report on the printing inks industry reveals that the market for printing inks is set to reach $18.2 billion by the year 2017. Demand for digital paper (such as sticker paper) is also on the rise. Such points as environmentally friendly inks along with the ongoing innovations in technology are driving this improve in small business. Together these are developing new locations for growth and moving the market into new markets like UV and ink jet inks. As well, new inks like radiation curing and energy-curable ink technology presents other opportunities.

Inside the past the printing inks market is extremely cyclical in nature, at the same time the ups and downs of national and regional economies can accelerate or diminish the demand. The industry as a complete continues to face downward pressure on pricing primarily because of the improve in price for raw materials. 1 vibrant aspect for the future does involve a move toward high-value digital and energy-cured inks. Packaging, commercial publishing/printing are the mainstay with the printing inks marketplace.

The U.S. marketplace may be the biggest of the regional markets each when it comes to volume as well as sales value. In Europe, the market is escalating with the sale of UV inks. Also component with the European growth is totally free radical and cationic inks. Acquiring the greatest push in both European and particularly Asian markets are the power curable ink systems.

Sleek magazine and catalog covers in Asian are also bringing an increased demand for the use of radiation curing inks in publishing. China and India are the fastest growing printing inks markets in the world. Fueling this growth in that certain region would be the improve in publication and commercial printing. Also, digital paper is offered in a lot of formats and in many markets across the globe.

The other aspect driving this growth is the technological advancements which have literally revolutionized the inks business. Printing presses across the globe are employing quicker and much more very automated equipment. Environment-friendly inks like vegetable oil and water-based inks have gained in reputation as the world’s population has grown concerned about toxic pollution.
Lastly, rotogravure, screen, letterpress along with other specialty kinds of inks are component of this forecasted growth. These combined with the elevated usage of computers by firms (each significant and smaller) and also the establishment of internal graphics departments have elevated the demand for digital inks and consequently for digital paper.

David Oliver contributes and writes papers about digital printing and digital paper, including vinyl paper and synthetic paper for Fusion Digital Paper.

5 Fast Design Ideas For 2012 Calendars

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Every New Year brings with it a serious opportunity to flex your creative muscles with one of the most helpful tools of print-marketing… calendars .

Here are a few engaging and out-of-the-box ideas to consider:

1. Magnetic Cards “Go 4 It!

Promoting with magnetic cards gets extra looks because they get put up on fridges displaying items like shopping lists and children’ inventive masterpieces. Giving them one nice looking and handy calendar with your advertising message on it only gets you on the fridge canvas once, so how about getting your message used up to four times? Break the year into three-month pieces, and create four great-looking seasonal designs. Viola! Now you’ve got 4 messages on their fridge. Bring on the pint-sized Picassos!

2. Glossy Tabloid Poster – The Ideal Size

Cube walls all over America are just wide open for a calendar Calendar Design Ideas to be seen clearly from office chairs, though not so big that they invite the jeers of office bosses and work mates. 11×17 is the ‘just right ‘ option that gives designers room to impress without crowding out what matters… the months and days of the year.

3. Rip Cards “Make Your Appointment for Monthly Promotions

Rip cards are those clever small marketing vehicles with a tear-away element at the bottom. Make each months of the year notable for appointment-based businesses by creating a rip card calendar for each month of the year. Alternatively, include a once a month promotion for customers to plan for. As an additional bonus, the tear-away can be employed to fill in appointment date and time that customers can expediently detach and carry around in a wallet or pocketbook. Smart!

4. Bookmarks – Half a Year – Twice the Results

With a quarter on the front, three months on the back and company data on each side, bookmark selling has ‘effectiveness ‘ written all over it. Easy, clean designs are best – noticeable, but not distracting to the reader. Find the best balance and you may reap the benefits with returns twice annually!

5. Rack Cards “Working hard for Leisure

Rack Cards are very good for doling out information on services in the travel and hospitality industries, but they often lack an easy tool to help people plan their activities… a calendar. With lots of rack cards competing for attention on the busy display, a calendar might just be the thing to earn the rack card a visit in everyone’s pocket instead of ‘back to the display’.

Wes-Tex Printing is the best wholesale printing services for your business printing needs. Wes-Tex Printing offers business cards, magnetic cards, rack cards, rips cards, club cards, posters, bokmarks and business stationery printed in full color, thermography, foil stamping, embossing and flat ink. With over 60 years expereince servicing print resellers, dealers and brokers, 46 card stocks, 11 foil colors, and thousands of ink options, Wes-Tex Printing is your one-stop wholesale printing partner.